Healthcare Market Research
Consumer Research
Understanding the consumer is at the heart of every successful business strategy. In India’s dynamic and diverse marketplace, consumer insights are essential for brands to stay relevant, competitive, and responsive.
At NexGen, we conduct over 1 million consumer surveys annually, making us a trusted partner for in-depth, actionable consumer research. Our approach is structured into four key categories, each focused on a specific stage of the customer journey.
1. Awareness & Perception Studies
These studies help brands assess how they are viewed in the market and how effectively they are communicating with their audience.
Consumer Awareness Surveys
Attitude & Perception Studies
Usage and Preference Research
Public Relations Effectiveness
Advertising Impact Assessment
2. Targeting & Segmentation
We help businesses identify and define their ideal customer segments, improving the accuracy of marketing strategies.
Market Segmentation Analysis
Brand Positioning Research
Competitive Benchmarking & Performance Analysis
3. Brand Acquisition & Adoption
These studies evaluate how new products or services are received by consumers and what factors influence their decision-making.
Concept & Idea Testing
Product Development & Optimization
Price Sensitivity & Value Perception
Usability & Experience Testing
4. Retention & Loyalty Research
Maintaining customer satisfaction is key to long-term brand success. We help brands enhance retention through deep insights.
Customer Satisfaction & Loyalty Tracking
Brand Communication Effectiveness
Customer Experience Mapping
Shopper Behavior & Retail Insights