Why Choose Secondary Research?

• Cost-Effective: No need to invest in data collection—leverage existing sources

• Time-Saving: Quickly access valuable information without field surveys

• Strategic Foundation: Ideal starting point before conducting primary research

• Broad Perspective: Combines multiple viewpoints, datasets, and trends

At NexGen, we ensure that every secondary research project is built on verified, credible, and traceable sources.  All data references and links are carefully recorded for transparency and validation.

Our Strategic Approach

We recommend Secondary Market Research when:

• Reliable, existing data is readily available

• A preliminary understanding is needed before fieldwork

• Budget or time constraints exist

• There’s a need to refine the objectives of a primary study

It also acts as a foundation for Primary Research, helping define clear information gaps, structure survey tools, and focus resources on high-value areas.

Data Sources We Use

To ensure depth, accuracy, and relevance, NexGen utilizes a broad spectrum of trusted sources for secondary research:

Online Search Engines

We access data through platforms like Google, Bing, and other specialized academic and business search engines.

Government & Census Data

Includes national statistics, public policy documents, census records, and datasets published by ministries and regulatory bodies.

Industry Reports & Sector Studies

We use premium sources such as:

• CMIE

• IBEF

• Bloomberg

• McKinsey Insights

• PwC/ Deloitte/ EY publications (as relevant to the study)

Published Materials & Research

Depending on the objective, we refer to:

• Books & Encyclopedias

• News articles and media coverage

• Reviews and consumer feedback

• Case studies and whitepapers

Financial & Corporate Reports

We analyze:

• Annual reports

• Balance sheets

• Ministry of Commerce publications

• Human Resource and Operational data

• Production, Sales & Marketing reports

Export/Import Trade Data

We have licensed access to comprehensive export-import databases across most product categories, giving clients visibility into cross-border trade flows and volumes.