Market Research Consulting firm

To empower organizations with accurate, timely, and strategic market intelligence.

What We Do

🔹 1. Market Feasibility Studies

  • Market size, trends, and growth forecasts

  • Entry barrier analysis

  • Risk assessment and demand forecasting

  • Opportunity mapping

🔹 2. Consumer & Customer Insights

  • Buyer persona development

  • Behavioral and psychographic profiling

  • Customer journey mapping

  • Post-purchase decision analysis

🔹 3. Competitor Analysis

  • SWOT & strategic positioning

  • Benchmarking product features, pricing, and UX

  • Market share estimates

  • Strengths and gaps analysis

🔹 4. Product & Concept Testing

  • Idea validation

  • Packaging & feature testing

  • Price sensitivity evaluation

  • Market readiness assessment

🔹 5. Brand Perception & Awareness

  • Brand recall and recognition tracking

  • Sentiment analysis

  • Brand equity measurement

  • Rebranding feedback studies

🔹 6. B2B Market Research

  • Industry interviews & expert panels

  • Supplier/vendor ecosystem research

  • Enterprise buying behavior

  • Procurement strategy mapping

🔹 7. Location-Based Research

  • Site selection & geo-mapping

  • Retail catchment area studies

  • Local market potential evaluation

  • Regional performance tracking

🔹 8. Digital & Online Market Analytics

  • Search trend analysis (Google Trends, SEMrush, etc.)

  • Social media & review sentiment analysis

  • Digital traffic & competitor footprint

  • Influencer and platform impact

Market Research Offerings:

1. Market Feasibility Studies

  • Assess market demand, size, and trends

  • Identify barriers to entry and growth potential

2. Consumer & Customer Insights

  • Buyer persona development

  • Customer behavior and preferences analysis

3. Competitive Intelligence

  • Competitor profiling and benchmarking

  • SWOT and positioning analysis

4. Product Research & Concept Testing

  • New product idea validation

  • Concept acceptance and perceived value testing

5. Brand Awareness & Perception Studies

  • Brand recall and recognition surveys

  • Sentiment and image analysisa

6. Customer Satisfaction & Loyalty Research

  • Net Promoter Score (NPS) analysis

  • CSAT and retention studies

7. B2B Market Research

  • In-depth interviews with industry experts

  • Enterprise buyer behavior and decision criteria

8. Location & Geo-Market Research

  • Site selection for retail or expansion

  • Regional demand and competition assessment

9. Pricing Research

  • Price sensitivity and elasticity studies

  • Optimal pricing strategy (Gabor-Granger, Van Westendorp)

10. Digital Market Intelligence

  • Social media sentiment analysis

  • Online reviews and reputation monitoring

Frequently Asked Questions (FAQ)

What types of market research do you offer?

We offer a wide range of research services, including market feasibility studies, competitor analysis, customer insights, product testing, brand perception studies, pricing analysis, and more. We customize our approach based on your specific industry and business goals.

We work with startups, SMEs, large corporations, and investors across various industries such as retail, healthcare, education, technology, real estate, and consumer goods. Whether you’re launching a new product or expanding into new markets, we can support you.

  • Surveys (online, phone, in-person)

  • Focus groups & in-depth interviews

  • Web and social media analytics

  • Public databases and industry reports

  • Competitive analysis tools

Project timelines vary depending on complexity and scope. A basic study may take 2–3 weeks, while more in-depth projects (multi-market or industry-specific) can take 4–8 weeks. We’ll always provide a clear timeline before starting.

You’ll receive a comprehensive, easy-to-understand report with:

  • Executive summary of key findings

  • Actionable insights and recommendations

  • Visual charts and graphs

  • Raw data (if applicable)

  • Presentation decks (upon request)

Our pricing is flexible and based on your project’s scope, timelines, and deliverables. We offer both one-time project pricing and retainer-based packages for ongoing research needs. Contact us for a tailored quote.

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