Retail Research

Retail Research

Retail Research Services

The retail sector is one of our core areas of expertise. With a strong portfolio of clients in the FMCG and consumer durables space, our retail research solutions are designed to deliver real-time, store-level intelligence that drives smarter decisions.

Whether you’re tracking brand presence, analyzing stock movements, or evaluating in-store experiences, we provide detailed insights to help you optimize retail strategies and stay ahead of the competition.

Our Retail Research Offerings Include:

  • Shop Census & Retail Mapping
    Comprehensive surveys to map retail outlets across geographies, helping clients understand distribution reach and retail universe.

  • Retail Audits (Sales, Stock & Purchase)
    In-depth audits to track inventory levels, stock turnover, product availability, and purchase patterns at retail outlets.

  • Mystery Shopping
    Anonymous evaluations to assess service quality, customer experience, staff behavior, and compliance with brand standards.

  • Brand Availability Tracking
    Monitoring the shelf presence and visibility of your brand across retail channels and comparing it with competitors.

  • Competitive Intelligence
    Insights into competitor activities, including product placements, promotions, and retail performance.

  • Product Pricing & Promotional Analysis
    Evaluation of pricing strategies, discounts, offers, and schemes running in the market to help optimize your own sales initiatives.

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